Built a statistical model to quantify the impact of various marketing channels (TV, digital, print, etc.) on sales. Delivered actionable insights to optimize marketing spend and maximize ROI.
Market Mix Modelling ( MMM )
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📈 Optimizes Marketing Spend: Helps businesses understand the impact of each marketing channel (TV, digital, print, etc.) on sales.
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🔍 Data-Driven Decision Making: Uses historical data to quantify ROI and improve future budget allocation.
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🧠 Includes External Influencers: Factors in variables like seasonality, pricing, promotions, and macroeconomic indicators.
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🛠️ Statistical Modeling Techniques: Built using regression models to isolate and measure individual media effectiveness.
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💸 Maximizes Revenue Impact: Identifies the most efficient channels and strategies to drive growth at lower costs.
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I’m a Return and Refund policy. If you are not satisfied, 100% refund. TC applicable