What is Assortment Planning?
Assortment planning is a strategic retail process that ensures the right mix of products is available at the right time, in the right location, and in the right quantities to meet customer demand. It plays a critical role in maximizing sales, improving inventory turnover, and enhancing customer satisfaction.
Assortment Planning
Why Assortment Planning Matters
In today’s highly competitive retail landscape, customers expect personalized and well-curated product choices. A strong assortment planning strategy helps businesses:
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Identify best-performing SKUs and eliminate underperforming ones.
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Optimize shelf space and stock levels to reduce excess inventory and stockouts.
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Align product offerings with seasonal trends, local preferences, and market demands.
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Drive higher profitability by focusing on products with the best margins and demand forecasts.
Benefits of Effective Assortment Planning
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Data-Driven Decisions – Leverages analytics, market basket analysis, and forecasting tools.
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Customer-Centric Approach – Ensures product assortments are tailored to customer behavior and preferences.
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Optimized Inventory – Balances depth (variety within a category) and breadth (range across categories).
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Increased Sales & Profitability – By stocking the right products at the right time.
Who Uses Assortment Planning?
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Retailers (fashion, grocery, electronics, e-commerce)
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Category Managers & Merchandisers
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Demand Planners & Supply Chain Teams
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